Your coaching practice in one app, with your name on it.
See what each client’s food does to their sleep and recovery, with nutrition, training, check-ins, booking and payments in one place.
Free for up to 2 active clients. Studio on desktop and phone.
Max
AI coach
Today
Arnold pressPush day
5 moves · 45 minAI coach
Describe a meal, get the macros
Energy balance
Five live rings, every macro
Guided training
170+ guided exercises
Using No Excuses on your own?
The app is also available for your own nutrition and training.
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Guided Exercises
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Verified Foods
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Chef-style Dishes
UK·NL·ZA
Coach Payout Countries
This is what staying on plan actually feels like
Energy balance
Wake up, step on the scale
Your weight trend updates. No spiral, no guilt, just the line moving the right way, so you can act on it instead of obsessing over it.
- Weekly trend, not daily noise
- Set a goal weight and a realistic pace
- Logged in two taps, then forget it
Breakfast, logged in seconds
Snap a photo or just describe it. Max fills in the calories and every macro, and your rings start to fill before your coffee’s cold.
- Photo, barcode or quick-add
- Max returns calories + every macro
- Protein and fiber climb toward your goal
Breakfast ideas
Greek yogurt bowl
320 kcal
Overnight oats
340 kcal
Avocado & egg toast
290 kcal
Move, fully guided
Run today’s session set by set. Every exercise has a clear visual, so you always know the shape of the work.
- 170+ guided exercises
- Set-by-set player with rest timers
- Strength trends as the weeks add up
Today
Leg day
Back squatSet 2/4
Romanian deadliftUp next
Bulgarian split squat3 × 10Dinner that fits
You can see exactly what’s left for the day. Dinner lands you on plan, not over it, and Max can shape a meal around the budget you have.
- Live remaining calories + macros
- Ask Max for a dish that fits
- Carbs, fat and sodium warn before you go over
Dinner ideas
Salmon & potatoes
520 kcal
Chicken quinoa bowl
480 kcal
Teriyaki stir-fry
450 kcal
Balanced. No excuses.
Energy in, energy out, closed for the day. A streak that builds, and a real coach to check in whenever you want one. Tomorrow you do it again.
- Your day, balanced and logged
- A streak that builds momentum
- A human coach when you want one
Energy balance
Get fit on your terms
Log in seconds, see your energy balance at a glance, and let Max, your AI coach, do the maths. Connect to your coach through their invite link.
Get the appGrow your coaching business
Clients, nutrition and training plans, messaging, invoicing and payouts, all in one app. Paid plans have a 0% platform fee, with card processing paid separately.
ApplyBuilt to make the right thing the easy thing
Meal plans and training programs give clients a clear plan for the week. Their energy balance calibrates with their weight trend.
See every calorie in and out
Five live rings, protein, carbs, fat, fiber and sodium, update as you log. Search a food, scan a barcode, or snap a photo of your plate and let the app do the rest.
- 5 macro rings, including fiber and sodium
- Barcode + photo logging
- A household-friendly daily flow
Today
Energy balance
Max does the maths for you
Clients can describe a meal, log a photo or chat with their AI assistant between check-ins. The assistant is included on paid coach plans.
- Describe a meal, get the macros
- Photo logging
- Included on paid coach plans
Max · AI coach
“Tell me what you ate and I can help you log it.”
Guided training that looks this good
Every movement is shown clearly so you always know the shape of the work. Follow a program, run the workout player set by set, and watch your strength and weight trend over the weeks.
- 150+ guided exercises
- Set-by-set workout player
- Strength + weight progress trends
Today
Push day
Up now · Arnold press2 of 5 sets done
Run your whole coaching business in one app
Clients, nutrition and training plans, messaging, your own offerings, invoicing and payouts, all in one place. Paid plans include your brand and an AI assistant for your clients.
- Everything in one app with plans, messages, check-ins, booking and payments
- Start with 2 clients free and choose a monthly plan as your practice grows
- Book sessions and packages with availability, credits and reminders
- Reuse what works by assigning meal plan and training templates to clients
All in one app
Plans, chat, invoicing & payouts
Free to start
Up to 2 active clients
Booking with credits
Sessions, packages and reminders
Local payouts
UK · NL · SA, VAT done right
Starter has a 5% platform fee on client payments, with card costs included. Paid plans have a 0% platform fee; you pay Stripe or Paystack card processing separately.
Frequently asked
What is No Excuses?+
No Excuses is an all-in-one coaching platform for personal trainers and nutrition coaches. Manage clients, meal plans, training programs, messages, check-ins, booking and payments in Studio on desktop or phone.
What does it cost to be a coach?+
Starter is free for up to 2 active clients. Growth is €29 / R499 / £25 a month for up to 10, Studio is €69 / R1199 / £59 for up to 30, and Pro is €149 / R2499 / £129 for up to 75. Contact us for Enterprise above 75. Your first paid plan has a 30-day free trial. Starter has a 5% platform fee on client payments, with card costs included. Paid plans have a 0% platform fee; you pay Stripe or Paystack card processing separately.
Can clients use my brand?+
Paid plans include your logo, colour and practice name in the client app. Your photo can become a 3D AI assistant with a visible AI label. Client AI chat, meal descriptions and photo logging are included on paid coach plans.
What do food to body insights show?+
They find patterns between a client’s food and their next-morning recovery, sleep and HRV from Apple Health. Signals need about 10 nights of data and are labelled Early signal or Likely real. Both the coach and client can see them.
Can I use No Excuses on my own?+
Yes. You can use the app for your own nutrition and training. If you have a coach on No Excuses, join through their invite link and choose what to share.
How do clients join?+
Open your coach’s invite link, review the consent screen and connect straight away.
Bring your practice to No Excuses
Your clients, plans and business in one app, with your name on it.